March 10, 2014

RIBCRAFT Launches New Website

MARBLEHEAD, MA - March 10, 2014 - RIBCRAFT, today announced the successful launch of their redesigned website, www.ribcraftusa.com. The new interactive site features responsive design with simplified navigation, providing quick and easy access to critical and pertinent model information across all platforms and devices.

“With more and more people using tablets and mobile devices to go online, the new site allows us to better reach our customers and improves the sales process”, said Matthew Velluto RIBCRAFT’s Director of Business Development. “The site is more than a static brochure, but a powerful independent sales tool that can be easily used by our sales team and consumers alike.”

The site captures RIBCRAFT’s professional roots, while still providing a light, energetic, and contemporary feel. Providing the customer with a personalized experience, the site delivers pertinent and self-identifiable content to the visitor allowing them to immediately identify and tailor the information to their exact interests. The simplified model pages provide specifications and features in an easy “one look” page with immediate access to photo galleries. The pages feature a clear presentation of information, media, and documents for all models.

The first to offer a Build a Boat feature in 2005, RIBCRAFT has redesigned the Build a RIB function on the site to provide an automated complete model experience for the visitor by allowing them to select and view all options with photos and concise descriptions. On completing a build, a detailed quote is generated in real time.

“The new site takes RIBCRAFT’s online presence to the next level”, states Velluto. “Its innovative, cutting edge for the industry, and sets a standard. We are very pleased with results”

RIBCRAFT designs and builds safe, durable, performance oriented rigid inflatable boats (RIBs) that fulfill the most demanding professional and recreational applications. A leading manufacturer of professional grade RIBs and inflatables for safety professionals, military agencies, yacht clubs, and recreational boaters alike, RIBCRAFT offers vessels ranging in size from 14' to 41' capable of fulfilling most any mission. www.ribcraftusa.com

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