September 07, 2005

RIBCRAFT Launches Newly Designed Interactive Website

Marblehead, Massachusetts, September 7, 2005 – RIBCRAFT today announced the successful launch of their redesigned website, www.ribcraftusa.com. The new interactive website, created using the latest in web technology and multi media applications and featuring improved photography, new colors and design elements raises the bar for website design. As one of the most sophisticated websites in the industry, the site includes advanced image galleries, video testimonials, and a truly innovative first of its kind Build a RIB component.

“We set out to create the best site in the industry. We believe we accomplished this goal and created a site that more truly represents the character and quality of the RIBCRAFT brand and line of RIBs. In doing so, we launched a site with improved aesthetics that speaks to visitors and draws them in by providing an interactive and personalized experience that is easy, fun, and intuitive”, explained Matthew Velluto, RIBCRAFT’s Director of Marketing.

The site provides visitors with a personalized interactive experience that allows them to immediately identify and tailor the information to their exact interests. The redesign focused on putting the company’s product line and each model in a more central role by taking a multi-media approach to specifications, features and options. This is highlighted through high quality photography; video testimonials and a new one of a kind Build a Boat feature. Conveniently housed within each of the RIBCRAFT model’s microsites, the Build a RIB section gives the customer the ability to interact with options, see color choices, and when they feel they’re ready submit their perfect RIB for a quote. Options are brought to life through interactive galleries of crisp photography and concise text based descriptions allowing visitors to see exactly what each option looks like and its specific purpose.

This interactive approach is accomplished through using a combination of Flash and HTML in an effort to keep the site modular and easy to load. By delivering content and images in flash format, the site gives visitors a richer experience, immersing them first hand into what it’s like to own a RIBCRAFT.

In addition to the model centric approach, the site features an improved News/Events section. Using blogging technology, RIBCRAFT can now bring product announcements, press releases, and general communications to customers and interested parties in real-time. Archived press releases are easily accessed through a searchable news database.

All photography on the site has been updated with fresh, crisp, concise and exciting views that more accurately portrays the products. The main feature photos found on all entry pages constantly rotate to guarantee a fresh experience with each visit.

About RIBCRAFT With twenty years experience, RIBCRAFT has gained an enviable worldwide reputation as one of the leading designers and builders of rigid inflatable boats (RIBs) for law enforcement, safety professionals, yacht clubs, and recreational boaters. Built to the strictest commercial grade standards, RIBCRAFT boats satisfy people who regard safety and performance as essential. With sizes starting at 15’, RIBCRAFT boats are built to go anywhere, do virtually anything and always perform. www.ribcraftusa.com

Contact: Matthew Velluto, 781.639.9065 mvelluto@ribcraftusa.com