August 11, 2008

RIBCRAFT To Be Featured on the Discovery Channel Series, "Some Assembly Required"

Marblehead, MA, August 11, 2008 – RIBCRAFT, a leading manufacturer of professional grade rigid inflatable boats (RIBs) for military agencies, safety professionals, and recreational boaters will be featured in an upcoming episode of Some Assembly Required, a popular weekly Discovery Channel series.

The episode featuring RIBCRAFT will first air on September 4th at 8:00 pm EST/ PST. Some Assembly Required, hosted by Brian Unger, filmed the RIBCRAFT process of building a RIB and learned directly from the people at RIBCRAFT how one is made.

The premise of the show is to provide a complete step by step explanation of how something is made and explores the reasons for manufacturing and designing a product a certain way. The episode uncovers the features and characteristics of a RIB by looking into how the boat is built.

“All of us at RIBCRAFT take great pride in the product we offer our professional and recreational customers and we’re excited to share what we do with the Some Assembly Required viewer”, said Matthew Velluto, RIBCRAFT’s Director of Marketing. “We were thrilled and honored to be contacted by the show”.

Some Assembly Required airs Thursday at 8 pm EST/ PST on the Discovery Channel. For further programming information visit www.dsc.discovery.com or check your local listings.

About RIBCRAFT RIBCRAFT designs and builds safe, durable, performance oriented rigid inflatable boats (RIBs) that fulfill the most demanding professional and recreational applications. A leading supplier of professional grade RIBs for safety professionals, military agencies, yacht clubs, and recreational boaters throughout the world, RIBCRAFT offers RIBs starting at 15’ capable of fulfilling most any mission. www.ribcraftusa.com

About Some Assembly Required Some Assembly Required takes the host on a worldwide journey to participate in the process of making and manufacturing the items that makeup our everyday life. Along the way we will learn the little known facts about what it takes to design and mass-produce products and get insights into how these things work. And through our host and his interactions with people behind the building process, we’ll see the often dramatic, funny, ingenious solutions people come up with to make products bigger, better, cheaper, or quicker. www.dsc.discovery.com/

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