April 14, 2006
I was flipping through a boating magazine this morning and counted four ads showing powerboats soaring out of the water looking, in my opinion, very much out of control. In a time when boating safety is moving to the forefront as it should, I’m amazed that manufacturers would show their boats in such a state. I don’t know about you, but it doesn’t really make me think of safe responsible boating or that my experience on that boat will be safe when I see a boat flying off a wave with spray flying and propellers spinning in a blur – though in some respects it does appeal to my male ego and gets the testosterone flowing. To see an image like this suggests that either the boat is poorly designed or the manufacturer in some indirect way condones unsafe and irresponsible operating habits. With boating fatalities and accidents on a rise, I think all of us in the marine industry need to be careful with what we show in our ads and not only talk about safe boating but portray it. What do you think?
Posted by ribcraftusa at April 14, 2006 10:41 AMBack To Index